Exploring Life Up North

A VISIT to the natural beauty of Northern Michigan will inspire anyone. Enjoy breathtaking views of Lake Michigan’s jade waters and sandy shorelines that are sure to relax and keep you returning for years to come.

A unique experience for all wine lovers awaits at the many wineries that boast award-winning varieties. With stunning vistas, these vineyards will leave you desiring more.

Get ready to shop ’til you drop at several unique studios, antique shops and boutiques. A perfect afternoon is in store for you at one of the area’s superb art galleries and specialty shops.

Taste our savory local dishes prepared with an “up north” flare. Featuring fresh fish caught daily from the waters of Lake Michigan.

Life Up North magazine will guide you through the information and area events to help make your visit a lasting memory.


Grand Traverse Area Visitor Guide

Connect with your customers

Life Up North visitors guide is your everyday guide to all things available in Northern Michigan. This book advertises different places to dine and shop, as well as fun events going on in Northern Michigan. Need a map of downtown and other places in the area? Life Up North visitors guide has got you covered. Need some coupons? We have a whole page of them. Want some information about beaches and parks in the area? We’ve got it. Life Up North gives you ideas for day trips and entertainment, enough for your fun filled adventure to Northern Michigan. So what are you waiting for? Order yourself a visitors guide today!


Stay in the Know

Take a look at the Life Up North Calendar for upcoming events around Northern Michigan.

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Area Maps

Discover Northern Michigan

Not sure where to go? Download the Life Up North's map of the Grand Traverse Area to guide you around town.

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Shopping & Galleries

Find Shopping Destinations

World class shopping awaits you throughout the area. Download the Traverse City downtown map and experience the unique shopping experience.

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Food & Drink

Find Popular Dining & Foodie Places

Life Up North has a dining guide of delectable eateries in the area for your stay here in Michigan.

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Explore the Area

Download our area map to discover a vast selection of Wineries, Breweries, Taprooms, Distilleries and Cider Houses to enjoy.

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Recreation & Services

Find Great Recreation Spots

Looking for watersports, parks, golf, sailing or day trips? Discover all the area has to offer inside our downloadable digital publication while visiting.

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The Life Up North Grand Traverse visitors guide welcomes you to Northern Michigan and the Traverse City area.
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